A recent Hyundai ad in the UK made fun of suicide to demonstrate its zero-emission cars. Here in the US, an online video from Mountain Dew (its cans read Mtn Dew) parodied a police lineup to establish its street cred. The spots were recalled after outbursts of indignant offense circulated on the web. I'm sure PR teams at both brands are scurrying about trying to "contain" the crises, as senior management asks questions about processes that allow such stuff to ever see the light of day.
A recent Hyundai ad in the UK made fun of suicide to demonstrate its zero-emission cars. Here in the US, an online video from Mountain Dew (its cans read Mtn Dew) parodied a police lineup to establish its street cred. The spots were recalled after outbursts of indignant offense circulated on the web. I'm sure PR teams at both brands are scurrying about trying to "contain" the crises, as senior management asks questions about processes that allow such stuff to ever see the light of day.
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